MARCELL
DEZSŐ
Creating practical solutions through innovation, AI and entrepreneurship.
From sustainable fashion and AI marketing tools to civic-tech solutions and digital transformation projects, I turn ideas into validated products.
INNOVATION BUILDERPRODUCT CREATORAI-POWERED PROBLEM SOLVERDESIGN THINKER
I identify problems, validate opportunities, and build solutions using technology, AI, design thinking and entrepreneurship. Technology is a tool. Innovation is the outcome.
● BUILDER_FEED.LIVEID: MD-1729 · MODE: BUILDING
FRM 01/04
FOCUS
HUMAN-CENTERED
BASE
BUDA · AMS · MTY
STATUS
BUILDING
INNOVATION LAB · LIVE FEED
01 / INNOVATION_JOURNEY
Innovation journey.
Education, ventures, experience, recognition and international moves — every entry expands into actions, results and what I actually learned.
02 / SOLUTIONS_BUILT
Solutions built.
Every project follows the same arc — problem, research, solution, technology, prototype, impact, lessons and future. Technology is part of the process, not the headline.
› STORYBOARD.AGUA-MONTERREYVALIDATED
Agua Monterrey
2025 — 2026 · Exchange Project Lead · UDEM
↗ aguamonterrey.infoPROBLEM—
RESEARCH—
SOLUTION—
TECHNOLOGY—
PROTOTYPE—
IMPACT—
LESSON—
FUTURE
OPPORTUNITY
Monterrey's recurring water shortages — which I experienced firsthand in my first week of the UDEM exchange — revealed how opaque day-to-day water scarcity remains for the residents who live through it.
01 · PROBLEM
During shortages, residents had no transparent, neighborhood-level way to tell whether a water issue was only in their house or across a wider area, and no reliable channel to coordinate support.
02 · RESEARCH & VALIDATION
Interviewed UDEM students who lived through the 2022 crisis, mapped municipal communication gaps, ran informal user-validation conversations, did desk research on stakeholder dynamics, and presented the concept at the UDEM entrepreneurial hub. The recurring pattern: residents trusted one another long before they trusted institutions, and the success of any platform would hinge on trust, reliability and ease of use.
03 · SOLUTION DESIGN
A community-powered visibility platform combining outage maps, refill listings, multi-source verification and a bilingual forum where residents co-curate trusted information — designed so people can understand whether their problem is local or systemic, and act on it.
04 · TECHNOLOGY USED
Technology enabled community coordination — geospatial reporting, multi-source verification logic and bilingual interfaces — so the trust mechanic, not the map, became the product.
05 · PROTOTYPE
Bilingual prototype featuring crowd-validation, geo-tagged reports and a verification mechanic requiring multiple independent confirmations before a status is published.
06 · IMPACT
Adopted as a reference model for civic-innovation work within the UDEM exchange program. Connected through a teacher to a major regional software-development company for further conversation.
07 · Lessons
Public-sector innovation is gated by political receptiveness, not problem severity. After utilities and government contacts went unresponsive, I pivoted from a residents+public-sector framing to gated-community operators — same problem, reachable stakeholder, real conversations. The map is downstream of trust.
08 · FUTURE
Partner with a gated-community operator or local NGO for a closed-neighborhood pilot, and extend the verification pattern to power, transit and public safety signals.
TOOLKIT
User InterviewsStakeholder MappingBilingual UXCrowd Validation DesignFigmaGeospatial Data
› EVIDENCE
📄 Exchange Project Brief📄 UDEM Validation Notes📄 2022 Crisis Research
03 / HOW_I_BUILD
How I build.
An innovation builder who combines business, technology, AI and design thinking to create practical solutions to real-world problems.
STEP 01 / 08
Observe
I notice the problem
METHODS_I_USE
- ▸Field visits and immersion
- ▸User shadowing
- ▸Contextual inquiry
- ▸Behavior journals
- ▸Following the friction
EXAMPLES_IN_PRACTICE
[Agua Monterrey]
Watching UDEM students talk through the 2022 water crisis showed the real problem was trust in information, not access to a map.
[Betternative]
Time spent next to conscious shoppers at the rack made it clear they abandon intent at the label, not at checkout.
[Post4Rent]
Sitting beside agency strategists revealed that the highest-paid hours were spent on the most repetitive matching tasks.
PRINCIPLE_01
Lead with the human problem.
Technology is a tool. The substantive work is empathy first — interviews, stakeholder mapping and lived experience.
PRINCIPLE_02
Trust is a feature.
Civic technology, sustainable commerce and AI for founders all depend on trust. The verification mechanic is designed before the interface.
PRINCIPLE_03
Integrate the learning, not just the artifact.
A prototype's purpose is to teach. If it shipped and nothing was learned, it failed — even if it functioned.
04 / AI_AND_TECHNOLOGY
AI & technology.
How I use technology to build solutions. Every capability is a tool that supports the work — tied to a concrete project, not an abstract list.
AI Product Design
Shaping AI features around the user's real decision moment — not the model's capabilities.
APPLIED · Betternative
Prompt Engineering
Structured prompts and prompt systems that produce consistent, executable output.
APPLIED · Aithos
Automation
Removing repetitive human work from operational pipelines without removing judgment.
APPLIED · Post4Rent
Digital Transformation
Helping established organizations adopt AI through incremental wins inside existing workflows.
APPLIED · Specific-Group
Workflow Design
Mapping the actual end-to-end task and designing the supporting tooling around it.
APPLIED · Post4Rent
No-Code Development
Shipping functional prototypes fast — Figma, Lovable, automation platforms — to validate before engineering.
APPLIED · Aithos
Rapid Prototyping
Concept → demoable artifact in days, designed to learn rather than to scale.
APPLIED · Travel Shot
CLIP & Image Matching
Visual similarity search applied to consumer-facing sustainability decisions.
APPLIED · Betternative
AI Marketing Systems
AI-driven strategy, brand co-creation and campaign generation for early-stage founders.
APPLIED · Aithos
Technology is a tool. Innovation is the outcome.
› I understand technology. More importantly, I understand how to use it to solve meaningful problems.
05 / GLOBAL_EXPERIENCE
Global experience.
Six countries. Cross-cultural collaboration, social enterprise, international juries. Click any node to read what I brought back.
› MAP.WORLD · 6 NODE
› NODE_DOSSIER
Budapest
Hungary · HU
Home base. Center of founder operations and the launchpad for international projects.
06 / RECRUITER_MODE
Recruiter mode.
Two tools to evaluate fit. Paste a job description for instant analysis, or ask the AI assistant directly about Marcell's work.
› ASK_MARCELL_AIclick a question — opens the assistant
› INPUT_BUFFER
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awaiting input…
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07 / CONTACT
Let's build something useful.
If you're working on a substantive problem — a startup, a community challenge, or a product that needs validation — I'd love to hear about it.
© 2026 MARCELL DEZSŐ · INNOVATION-LAB v1Living innovation portfolio — not a CV.